We Don't Sell
Leads —
We Deliver
Confirmed
Appointments.
For residential roofing contractors doing $30K–$250K/month who are tired of buying shared leads and competing on price. AI-powered. Performance-based. You're billed only when qualified homeowners are booked on your calendar.
Free strategy call · No retainers · Pay per confirmed appointment
The Real Cost of "Just Marketing"
Most roofing contractors don't struggle because they can't close deals. They struggle because empty calendars bleed the business dry while traditional marketing burns through cash on leads that never show.
The result? Crews sitting idle while payroll stays the same. Suppliers calling while revenue fluctuates. Late nights wondering if next month will be better—and that weight following you home.
This isn't just about getting leads. It's about getting your calendar full so your business stabilizes, your crews respect the pipeline, and you can finally stop worrying if you'll make payroll.
Idle crews, mounting overhead, and revenue that swings wildly month-to-month
Paying for "leads" that ghost you or shop five competitors at once
The constant pressure of wondering where next week's jobs will come from
Simple, Transparent, and Built to End the Guessing Game
You shouldn't have to wonder where next week's appointments are coming from. Our system keeps your calendar full so you can focus on what you do best: closing deals and delivering quality roofing.
We Generate & Qualify
Our AI-powered campaigns attract and pre-screen prospects for budget, timeline, and decision-making authority. We run ads on our own landing pages — we cover ad spend.
Advanced targeting & qualification
We Nurture & Book
Automated AI sequences educate prospects and our call center follows up to book appointments directly on your calendar when they're verified and ready.
Automated nurturing & booking
You Pay When They're Booked
Only pay our fee when qualified homeowners are confirmed and booked on your calendar. No booking = no payment, no exceptions.
Zero risk · Pay-per-appointment only
How Our Process Works
We run ads on our own landing pages and funnels — we cover ad spend. All we need from you is access to where you want appointments booked: your CRM, calendar, or lead form. No need to hand over your ad accounts or budget. We generate demand, qualify prospects, and book appointments directly on your calendar.
- We run and pay for the ads
- You give us access to your calendar
- Pay only for confirmed appointments
Ready to See How This Works for Your Business?
Book a free strategy call to explore if pay-per-appointment is right for your company.
Book Your Strategy Call NowHow the ACE Pipeline Works
Three integrated systems working together to deliver qualified prospects who book and are ready to buy.
Advanced Marketing Campaigns
Multi-channel campaigns targeting homeowners with immediate needs and the budget to invest in quality roofing. We reach them where they are, when they're ready.
- Targeted Facebook & Google Ads
- Local SEO & Content Marketing
- Direct Mail & Door Hangers
- Referral Partner Networks
Convert & Qualify
Intelligent qualification systems that identify serious buyers, verify their budget, and confirm they're decision-makers before they ever reach your calendar.
- AI-Powered Chatbots
- OTP Phone Verification
- Budget Qualification Surveys
- Decision-Maker Verification
Engage & Book
Sophisticated follow-up sequences build trust, educate prospects, and ensure they're excited and committed when they book — directly on your calendar.
- Multi-Touch Email Sequences
- SMS Appointment Reminders
- Educational Content Delivery
- Commitment Confirmation Calls
Stop the Cashflow Bleed. Start Building Predictable Revenue.
See how our approach solves the industry's biggest pain points — and why contractors who switch never go back.
Traditional Lead Generation
Pay for Leads That Don't Book
Low booking rates mean much of your marketing budget can go to leads that never convert — while crews sit idle and overhead keeps stacking up.
Compete with 3–5 Other Contractors
HomeAdvisor sells the same lead to multiple contractors. You're competing on price before you even meet them, gutting your margins and devaluing your expertise.
Unqualified Prospects
No budget verification, timeline confirmation, or decision-maker validation. You waste time chasing tire-kickers while qualified homeowners slip through the cracks.
Unpredictable Costs
Monthly retainers and hidden costs that add up fast — draining your cashflow whether you get results or not.
ACE Pipeline System
Pay Only When They Book
You pay when qualified appointments are booked. No booking = no payment. We use AI qualification and call center follow-up to fill your calendar.
Exclusive Appointments
Prospects only talk to your company — no competition, no bidding wars, no devaluing your expertise. You win on quality, not price.
Pre-Qualified Prospects
AI-verified budget, timeline, and decision-maker status before booking. Every appointment is worth your time.
Performance-Based Peace of Mind
Pay based on actual booked appointments — not clicks or promises. When your pipeline is predictable, crew morale, supplier relationships, and your family's peace of mind all stabilize.
Lead Quality You Can Trust
Every lead is verified and qualified before it reaches you — so you're not wasting time on tire-kickers or fake contacts.
OTP Phone Verification
Every lead is verified with OTP (one-time password): we send a unique code to their phone number and they must enter it to complete the form. That confirms the number is real, reachable, and owned by the person submitting — reducing fake leads and wrong numbers.
Qualified as Homeowners, In Your Service Area
We qualify that prospects are homeowners (or decision-makers for the property) and located within your service area — so you're not chasing renters or leads outside your territory.
High-Friction Funnels = Real Buying Intent
Our funnels use steps that require real effort — multiple questions, verification, sometimes a short application. That friction filters out casual browsers. The people who complete the process have demonstrated real buying intent, so you get leads who are more likely to book and show.
AI Setters + Call Center
We use AI-powered setters to qualify and book appointments 24/7. On top of that, we've added a call center to assist with setting appointments and reminding prospects about their upcoming appointments — so you get both speed and a human touch when it matters.
Pay for Results — Nothing Else
Appointments or leads. No retainers, no ad spend from you. We cover it.
Per Lead
For contractors with a strong sales process who prefer to set their own appointments. Every lead is verified and pre-qualified.
- OTP-verified contact info
- Homeowner intent confirmed
- Ad spend covered by us
- You set the appointments
Per Appointment
Pay only when a qualified appointment lands on your calendar — confirmed and ready. We handle ads, qualification, and booking end-to-end.
- AI + call center qualifies every prospect
- Booked directly on your calendar
- Appointment reminders included
- No booking = no charge, ever
Questions? Book a call or email [email protected]
Built for
Residential Roofing
Contractors
We specialize exclusively in residential roofing contractors doing $30k+/month with storm damage, replacements, and premium residential projects that require in-home consultations.
Professional Lead Generation
Roofing lead generation built around a performance-based appointment model. Get exclusive appointments — billed only at booking.
Residential Replacements
Complete residential roof replacements with premium materials. Target homeowners investing in long-term home value.
Premium Residential Roofing
High-end residential projects including luxury homes, architectural upgrades, and premium material installations.
Common Questions About Pay-Per-Appointment
We get these questions a lot. Here's the honest truth:
"How can you guarantee they'll book?"
No one can guarantee outcomes. What we can do is build a system designed to improve the odds: AI qualification, call center follow-up, and nurture sequences that increase the share of qualified prospects who book compared to shared-lead models.
The difference: You only pay when appointments are booked.
"What if this doesn't work for my business?"
That's exactly why we start with a free strategy call. We'll honestly assess if our model fits your business, pricing, and market. If it's not a fit, we'll tell you upfront.
No pressure, no BS, no wasted time.
"How is this different from HomeAdvisor?"
HomeAdvisor sells the same lead to 3–5 contractors. You're competing on price before you even meet the prospect. Our leads are exclusive — they only talk to you.
Plus, you only pay when they get booked for the appointment.
"Will this actually reduce my stress?"
When you know exactly how many appointments are coming next week — and you're only paying when they're booked — the constant "where will we find work?" anxiety disappears. You're not managing a vendor. You're getting a predictable pipeline.
Runs on autopilot. You close deals.
"How does this affect crew morale?"
When your calendar is full and predictable: crew morale improves (they know work is coming), supplier relationships strengthen (predictable revenue = predictable payments), and home life stabilizes (the "are we going to make it?" conversations disappear).
This isn't just marketing. It's business stability.
"What happens if appointments aren't qualified?"
You're billed when a qualified appointment is booked. Prospects are pre-screened for fit (homeowner, service area, intent). If an appointment is clearly unqualified, we replace it per our policy. You only pay for confirmed bookings.
No charge for leads that never book.
Still Have Questions?
Schedule a free strategy call to discuss your specific business and see if our system is a fit.
Book Your Free ConsultationTalk to Our AI Assistant
Get instant answers about our pay-per-appointment system, pricing, and how it works for your market. Available 24/7 — no commitment required.
Available 24/7 · Instant responses · No commitment required
See if Your Roofing Business Qualifies
This free 30-minute strategy call covers your current marketing reality, revenue goals, and whether pay-per-appointment is the right fit. No pressure. No BS. No wasted time.
What You WILL Get:
- Your current marketing reality (what's working, what's bleeding money)
- Revenue goals and crew capacity assessment
- Whether pay-per-appointment is the right fit for your business model
- Honest assessment — if we're not a fit, we'll tell you upfront
What You WON'T Get:
- High-pressure sales tactics
- Cookie-cutter proposals
- Unrealistic promises
Ready to Get Started?
Schedule your free 30-minute consultation to see if our Pay-Per-Appointment system is right for your business.
Book a Call Now
Stop the Price War.
Start Commanding What You're Worth.
Join contractors who've stopped bleeding money on shared leads and started filling their calendars with qualified booked appointments — without sacrificing margins or sanity.
What Changes When Your Calendar Is Full:
1-Year Anniversary Special
Celebrating our first year helping residential roofing contractors escape the feast-or-famine trap and build predictable pipelines! Get 20% off your one-time setup fee when you qualify and commit this month.
For contractors who:
- • Do $30k+/month and need consistent lead flow
- • Close $7k+ residential projects
- • Are licensed, insured, and ready to scale without the stress
- • Want to stop gambling on marketing and start building real stability
Limited time • Next 25 contractors only • No long-term contracts
