When Empty Calendars Cost More Than Marketing Ever Should Get Exclusive Appointments That Actually Show Up—Or Don't Pay a Dime
For residential roofing contractors ready to end the feast-or-famine cycle and build predictable revenue that keeps crews working and families sleeping easy.
ACE Pipeline
The Real Cost of "Just Marketing"
Most roofing contractors don't struggle because they can't close deals. They struggle because empty calendars bleed the business dry while traditional marketing burns through cash on leads that never show.
The result? Crews sitting idle while payroll stays the same. Suppliers calling while revenue fluctuates. Late nights wondering if next month will be better—and that weight following you home.
This isn't just about getting leads. It's about getting your calendar full so your business stabilizes, your crews respect the pipeline, and you can finally stop worrying if you'll make payroll.
Three Things Keep Roofing Contractors Up at Night
The ACE Pipeline System solves all three—by delivering exclusive appointments that actually show up, filling your calendar with qualified homeowners, and giving you the predictable pipeline that lets you sleep at night.
Idle crews, mounting overhead, and revenue that swings wildly month-to-month
Paying for "leads" that ghost you or shop five competitors
The constant pressure of wondering where next week's jobs will come from
Transparent Pricing That Protects Your Cashflow
No hidden fees, no monthly retainers, no gambling ad spend. You see exactly what you pay for each qualified appointment that shows up—so your marketing budget never drains the business again.
- Pay only for confirmed appointments
- No setup or monthly fees
- Cancel anytime, no long-term contracts
Industry Expertise That Understands Your Reality
Built specifically for home service businesses. We understand your sales cycle, seasonal stress, and what it takes to command premium prices on high-ticket projects—because we've been there.
- Home service specialists only
- Understanding of seasonal revenue swings
- High-ticket sales expertise that respects your craft
Proven Results That Keep Crews Working
Our systems deliver measurable results: full calendars, busy crews, and stable cashflow. Because when your pipeline is predictable, everything else stabilizes—your business, your team morale, and your peace of mind.
- Decades of combined experience
- Measurable, trackable appointments
- Nationwide success stories from contractors like you
Simple, Transparent, and Built to End the Guessing Game
You shouldn't have to wonder where next week's appointments are coming from. Our system keeps your calendar full so you can focus on what you do best: closing deals and delivering quality roofing.
1. We Generate & Qualify
Our AI-powered campaigns attract and pre-screen prospects for budget, timeline, and decision-making authority.
✓ Advanced targeting & qualification
2. We Nurture & Book
Automated sequences educate prospects and book appointments directly on your calendar when they're ready.
✓ Automated nurturing & booking
3. You Pay When They Show
Only pay our fee when the prospect actually arrives for their appointment. No show = no payment, no exceptions.
Why this matters:
Your marketing never drains cashflow again. You only invest in results—appointments that show up and have a real shot at becoming projects that keep your crews working.
✓ Zero risk, pay-per-show only
Ready to See How This Works for Your Business?
Book a free strategy call to explore if pay-per-show is right for your company.
Book Your Strategy Call NowStop the Cashflow Bleed. Start Building Predictable Revenue.
See how our revolutionary approach solves the industry's biggest pain points—and why contractors who switch never go back.
Traditional Lead Generation
Pay for Leads That Don't Show
30-40% show rates mean you're bleeding 60-70% of your marketing budget on no-shows—while crews sit idle and overhead keeps stacking up.
Compete with 3-5 Other Contractors
HomeAdvisor sells the same lead to multiple contractors. You're competing on price before you even meet them, gutting your margins and devaluing your expertise.
Unqualified Prospects
No budget verification, timeline confirmation, or decision-maker validation. You waste time chasing tire-kickers while qualified homeowners slip through the cracks.
Unpredictable Costs
Monthly retainers, setup fees, and hidden costs that add up fast—draining your cashflow whether you get results or not.
ACE Pipeline System
Pay Only When They Show Up
80-90% show rates with our AI qualification system. No show = no payment. Your marketing becomes predictable instead of a gamble.
Exclusive Appointments
Prospects only talk to your company—no competition, no bidding wars, no devaluing your expertise. You win on quality, not price.
Pre-Qualified Prospects
AI-verified budget, timeline, and decision-maker status before booking. Every appointment is worth your time because they can actually afford what you offer.
Performance-Based Peace of Mind
Pay based on actual appointments that show up—not just clicks or promises. When your pipeline is predictable, everything else stabilizes: crew morale, supplier relationships, and your family's peace of mind.
Stop the Price War. Start Commanding What You're Worth.
Join 127+ contractors who've eliminated no-shows, stopped bleeding money on shared leads, and started booking qualified appointments that convert into profitable projects—without sacrificing margins or sanity.
What Changes When Your Calendar Is Full:
How the ACE Pipeline Works
Three integrated systems working together to deliver qualified prospects who show up and are ready to buy.
Advanced Marketing Campaigns
Multi-channel campaigns targeting homeowners with immediate needs and the budget to invest in high-quality home services. We reach them where they are, when they're ready.
- Targeted Facebook & Google Ads
- Local SEO & Content Marketing
- Direct Mail & Door Hangers
- Referral Partner Networks
Customer AI Systems
Intelligent qualification systems that identify serious buyers, verify their budget, and ensure they're decision-makers before they ever reach your calendar.
- AI-Powered Chatbots
- Budget Qualification Surveys
- Decision-Maker Verification
- Automated Scoring & Routing
Engagement Nurture Campaigns
Sophisticated follow-up sequences that build trust, educate prospects, and ensure they're excited and committed to showing up for their appointment.
- Multi-Touch Email Sequences
- SMS Appointment Reminders
- Educational Content Delivery
- Commitment Confirmation Calls
Traditional Marketing Makes You Gamble. We Make You Pay for Results.
Built for residential roofing contractors doing $30k+/month who are tired of the feast-or-famine cycle. Our system is built for premium residential projects that require in-home consultations and command premium prices—because you deserve to be compensated for your expertise, not forced into price wars.
Who This Works For:
Built for
Residential Roofing
Contractors
We specialize exclusively in residential roofing contractors doing $30k+/month with storm damage, replacements, and premium residential projects that require in-home consultations and command premium prices.
Professional Lead Generation
Complete roofing lead generation services with our proven pay-per-show system. Get exclusive appointments that show up and buy.
Residential Replacements
Complete residential roof replacements with premium materials. Target homeowners investing in long-term home value.
Premium Residential Roofing
High-end residential roofing projects including luxury homes, architectural upgrades, and premium material installations.
Stop Paying for Leads That Don't Show Up
Join growth-focused contractors who only pay for appointments that actually happen. See if your business qualifies for our ACE Pipeline System.
Real Marketing Performance Data
These are actual marketing results from home service campaigns. With our proven systems, we turn these marketing metrics into real appointments and tangible revenue for your business.
Roofing Contractor
Family-owned, veteran-led roofing contractor specializing in high-quality installations and renovations.
The Next Step: Our ACE Pipeline System converts these marketing results into qualified appointments that actually show up, turning leads into revenue.
Premium Residential Roofing Contractor
Premium residential roofing specialist serving luxury homes, custom installations, and high-end neighborhoods.
The Next Step: Our proven qualification and nurture systems ensure these leads become booked appointments with decision-ready prospects.
Marketing Results → Real Revenue
These marketing metrics are just the beginning. Our ACE Pipeline System takes these leads and:
Qualifies with AI
Advanced screening ensures budget, timeline, and decision-maker alignment
Nurtures & Educates
Automated sequences build trust and prepare prospects for your meeting
Books & Confirms
Scheduled appointments with confirmation calls - you only pay when they show
Common Questions About Pay-Per-Show
We get these questions a lot. Here's the honest truth:
"How can you guarantee they'll show up?"
We can't guarantee 100% - that's impossible. But our AI qualification system, commitment confirmation calls, and nurture sequences typically achieve 80-90% show rates vs the industry standard of 30-40%.
The difference: You only pay when they actually show up.
"What if this doesn't work for my business?"
That's exactly why we start with a free strategy call. We'll honestly assess if our model fits your business, pricing, and market. If it's not a fit, we'll tell you upfront.
No pressure, no BS, no wasted time.
"How is this different from HomeAdvisor?"
HomeAdvisor sells the same lead to 3-5 contractors. You're competing on price before you even meet the prospect. Our leads are exclusive - they only talk to you.
Plus, you only pay when they show up for the appointment.
"Will this actually reduce my stress or just add another vendor to manage?"
Honest answer: Most contractors who switch to our system report sleeping better within 30 days. When you know exactly how many appointments are coming next week—and you're only paying when they show up—the constant "where will we find work?" anxiety disappears.
You're not managing a vendor. You're getting a predictable pipeline that runs on autopilot.
"How does this affect my crew morale and business stability?"
When your calendar is full and predictable: Crew morale improves - They know consistent work is coming and leadership has the pipeline handled. Supplier relationships strengthen - Predictable revenue means predictable payments. Home life stabilizes - The "are we going to make it?" conversations disappear.
This isn't just about marketing. It's about building a business that doesn't keep you up at night.
"What if I'm already burned out from trying different marketing systems?"
We get it. You've been promised results before and watched marketing budgets evaporate. That's exactly why we built pay-per-show differently: You can't lose money—you only pay for appointments that show up. No long-term contracts—cancel anytime if it's not working. Transparent pricing—you know exactly what each appointment costs.
The contractors who succeed with us aren't looking for magic. They're looking for predictable appointments and a system that doesn't drain cashflow.
Talk to Our AI Assistant
Get instant answers about our pay-per-show system, pricing, and how it works for your industry. Our AI knows everything about our proven process.
💬 Talk to Our AI Assistant
Get instant answers about our pay-per-show system, pricing, and how it works for your industry. Our AI knows everything about our proven process and can even schedule you for a strategy call.
Available 24/7 • Instant responses • No commitment required
Roofing Contractor FAQ
Get answers to the most common questions from roofing contractors about our pay-per-show lead generation system.
How is pay-per-show different from buying leads from HomeAdvisor or Angi?
Pay-Per-Show: You only pay when qualified homeowners actually show up for scheduled appointments. 100% exclusive to you - no competing with other contractors.
Traditional Lead Services: You pay upfront for contact information that's shared with 3-5 other contractors, with no guarantee they'll respond or be qualified.
Bottom Line: Our roofing contractors see 90%+ show rates vs. 20-30% response rates from shared lead services. You're paying for results, not just contact information.
What qualifies a roofing contractor for your pay-per-show system?
We work exclusively with established roofing contractors who meet these criteria:
- $30k+/month revenue: Proven business with capacity to handle premium projects
- $7k+ average project value: Focus on high-ticket residential and commercial work
- Licensed & insured: Proper credentials and bonding in place
- 2+ years in business: Established reputation and operational systems
- Service area commitment: Dedicated territory for exclusive appointment delivery
What's the typical ROI for roofing contractors using your system?
Our roofing contractor clients typically see:
Example: A roofing contractor paying $500 per appointment that closes 30% at $25k average = $2,250 revenue per appointment ($1,750 profit after our fee).
How do you handle storm damage lead generation during peak season?
Our storm damage marketing system is specifically designed for roofing contractors:
- Weather monitoring: AI tracks storm patterns and triggers campaigns automatically
- Insurance expertise: We pre-qualify prospects for insurance claim viability
- Rapid response: Appointments booked within 24-48 hours of storm events
- Adjuster relationships: Content positions you as the trusted restoration expert
- Claim documentation: Prospects receive pre-appointment education on the claims process
Can your system generate premium residential roofing appointments?
Yes, our premium residential roofing campaigns target:
- Luxury homes: High-end residential properties needing premium roofing materials and custom work
- Premium neighborhoods: Upscale communities with homeowners investing in quality
- Architectural upgrades: Homeowners wanting enhanced curb appeal and home value
- Custom installations: Unique roofing projects requiring specialized expertise
- Insurance upgrades: Homeowners using claims for premium material upgrades
Premium Residential Focus: Average project values $7k-$50k+ for high-quality materials and expert craftsmanship.
What CRM or technology do I need to work with your system?
We provide complete technology integration:
- GoHighLevel CRM: Complete pipeline management system (included)
- AI appointment setter: Automated booking and confirmation system
- SMS/Email automation: Multi-touch nurture sequences
- Calendar integration: Syncs with your existing scheduling system
- Reporting dashboard: Real-time ROI and performance tracking
Setup: We handle all technical setup and training - you focus on closing deals.
What happens if appointments don't show up or aren't qualified?
Our Pay-Per-Show Guarantee:
- No-show protection: You don't pay if the appointment doesn't attend
- Qualification guarantee: Prospects are pre-screened for budget, timeline, and decision-making authority
- Replacement policy: Unqualified appointments are replaced at no charge
- Performance tracking: Monthly reviews ensure consistent quality and show rates
You literally cannot lose money on marketing - you only pay for results that show up at your door.
Still Have Questions About Pay-Per-Show Roofing Marketing?
Schedule a free strategy call to discuss your specific roofing business and see if our system is a fit.
Book Your Free ConsultationStop Watching Your Calendar Bleed Empty
Join smart contractors who only pay for appointments that actually show up. No more gambling ad spend. No more wondering where next week's work will come from. Just a predictable pipeline that keeps your crews working and your business growing.
⚡ Limited Availability - We Only Work With Select Contractors
We're currently accepting new partners doing $30k+/month who are serious about ending the feast-or-famine cycle and building stable, predictable revenue without marketing waste.
The Science Behind AI-Powered Lead Qualification
Our proprietary ACE Pipeline System combines behavioral psychology, machine learning, and proven conversion frameworks to identify homeowners who are genuinely ready to invest in quality roofing work—not just shopping for the lowest price.
Behavioral Qualification Framework
Our AI analyzes 47 different behavioral signals to determine genuine buying intent. This includes engagement patterns, response timing, question complexity, and decision-making indicators that separate serious prospects from price shoppers.
Traditional lead generation treats every inquiry equally. Our system recognizes that a homeowner asking detailed questions about materials, warranties, and timeline is fundamentally different from someone requesting "three quotes for comparison."
Result:
80-90% show rates vs. 30-40% industry average
Proven Conversion Psychology
We apply established psychological principles like social proof, scarcity, and authority positioning to create urgency without pressure. Our qualification process naturally filters out tire-kickers while attracting homeowners who value quality workmanship.
The system identifies prospects who understand that roofing is an investment, not an expense. These homeowners are willing to pay premium prices for contractors who demonstrate expertise, reliability, and professional communication.
Result:
Average project values 40% higher than traditional leads
Why This Methodology Works for Residential Roofing
Average Project Value
Our qualification process attracts homeowners with substantial roofing budgets who prioritize quality over price
Show Rate
AI pre-qualification ensures prospects are genuinely interested and committed to their appointments
ROI Improvement
Contractors see significantly better returns compared to traditional lead generation methods
Industry Expertise and Authority
Ben Behmer Media has spent years studying the unique challenges of residential roofing contractors. We understand that your success depends on more than just getting leads—it requires attracting the right type of homeowners who value craftsmanship and are willing to invest in quality work.
Our methodology is based on extensive research into homeowner behavior patterns, seasonal buying cycles, and the specific pain points that drive roofing decisions. We've identified the key indicators that separate serious prospects from price shoppers, and our AI system is trained to recognize these patterns consistently.
This isn't just marketing automation—it's a specialized system built specifically for the residential roofing industry by professionals who understand both the technical aspects of roofing and the psychological factors that influence homeowner purchasing decisions.
Trust Indicators:
- • A+ BBB Rating with verified customer reviews
- • Chamber of Commerce member with local business credibility
- • Specialized focus on high-ticket home service industries
- • Transparent, results-based pricing with no hidden fees
See if Your Residential Roofing Business Qualifies
This free 30-minute strategy call covers your current marketing reality, revenue goals, and whether pay-per-show is the right fit for your business model. No pressure. No BS. No wasted time.
What You WILL Get:
- Your current marketing reality (what's working, what's bleeding money)
- Your revenue goals and crew capacity assessment
- Whether pay-per-show is the right fit for your business model
- Honest assessment—if we're not a fit, we'll tell you upfront
What You WON'T Get:
- High-pressure sales tactics
- Cookie-cutter proposals
- Unrealistic promises
1-Year Anniversary Special
Celebrating our first year helping residential roofing contractors escape the feast-or-famine trap and build predictable pipelines! Get 20% off your one-time setup fee when you qualify and commit this month.
For contractors who:
- • Do $30k+/month and need consistent lead flow
- • Close $7k+ residential projects
- • Are licensed, insured, and ready to scale without the stress
- • Want to stop gambling on marketing and start building real stability
Limited time • Next 25 contractors only • No long-term contracts
