Success Case Study
How Colorado Roofing Increased Leads by 340% in 90 Days
Real results from a Denver-area roofing contractor who transformed their business using our Pay-Per-Appointment marketing system.
340%
Lead Increase
180%
Revenue Growth
90
Days to Results
Company Background
Company Profile
- Location: Denver, Colorado
- Years in Business: 8 years
- Employees: 12 full-time
- Specialization: Residential roofing, storm damage
- Service Area: Denver Metro Area
Pre-Campaign Metrics
- Monthly Revenue: $85,000
- Monthly Leads: 23 qualified leads
- Average Project Value: $12,400
- Lead Sources: HomeAdvisor, referrals, door-to-door
- attendance rate: 34% (industry average)
The Challenge
Colorado Roofing was struggling with typical industry challenges that prevent growth:
- • Low attendance rates (34%) from shared lead services like HomeAdvisor
- • Competing with 3-5 other contractors for every lead
- • Unpredictable lead flow during slow seasons
- • High customer acquisition costs eating into profits
- • Time wasted on unqualified prospects and No-attendances
The Solution: Pay-Per-Appointment Marketing System
1
Phase 1: Market Analysis & Setup (Days 1-14)
Market Research
- • Analyzed Denver metro roofing market
- • Identified high-value neighborhoods
- • Mapped storm damage patterns
- • Competitive landscape analysis
System Implementation
- • AI-powered lead qualification system
- • CRM integration and automation
- • Multi-channel campaign setup
- • Performance tracking dashboard
2
Phase 2: Campaign Launch & Optimization (Days 15-45)
Campaign Channels
- • Storm damage response campaigns
- • Google Ads (local + storm keywords)
- • Facebook targeted advertising
- • SEO-optimized content marketing
Qualification Process
- • AI pre-screening for budget/timeline
- • Insurance claim verification
- • Property value assessment
- • Decision-maker confirmation
3
Phase 3: Scale & Optimize (Days 46-90)
Performance Optimization
- • A/B tested ad creatives
- • Refined targeting parameters
- • Optimized qualification criteria
- • Enhanced follow-up sequences
Scale Implementation
- • Expanded service area coverage
- • Increased campaign budgets
- • Added seasonal campaigns
- • Implemented referral system
The Results
BEFORE
Monthly Qualified Leads 23
attendance rate 34%
Monthly Revenue $85,000
Cost Per Lead $340
Lead Sources 3
AFTER (90 Days)
Monthly Qualified Leads 101 (+340%)
attendance rate 92% (+170%)
Monthly Revenue $238,000 (+180%)
Cost Per Lead $89 (-74%)
Lead Sources 7 (+133%)
Key Success Factors
What Made the Difference
- ✓ Exclusive appointments (no competition)
- ✓ AI-powered lead qualification
- ✓ Storm damage targeting expertise
- ✓ Pay-Per-Appointment pricing model
Owner Testimonial
"Ben's system completely transformed our business. We went from chasing leads to having qualified homeowners calling us. The 92% attendance rate is incredible - we've never seen anything like it in 8 years of business."
- Mike Thompson, Colorado Roofing
Ready for Similar Results?
See how our Pay-Per-Appointment system can transform your roofing business with exclusive appointments and industry-leading attendance rates.
