Success Case Study

How Colorado Roofing Increased Leads by 340% in 90 Days

Real results from a Denver-area roofing contractor who transformed their business using our pay-per-show marketing system.

340%
Lead Increase
180%
Revenue Growth
90
Days to Results

Company Background

Company Profile

  • Location: Denver, Colorado
  • Years in Business: 8 years
  • Employees: 12 full-time
  • Specialization: Residential roofing, storm damage
  • Service Area: Denver Metro Area

Pre-Campaign Metrics

  • Monthly Revenue: $85,000
  • Monthly Leads: 23 qualified leads
  • Average Project Value: $12,400
  • Lead Sources: HomeAdvisor, referrals, door-to-door
  • Show Rate: 34% (industry average)

The Challenge

Colorado Roofing was struggling with typical industry challenges that prevent growth:

  • Low show rates (34%) from shared lead services like HomeAdvisor
  • Competing with 3-5 other contractors for every lead
  • Unpredictable lead flow during slow seasons
  • High customer acquisition costs eating into profits
  • Time wasted on unqualified prospects and no-shows

The Solution: Pay-Per-Show Marketing System

1

Phase 1: Market Analysis & Setup (Days 1-14)

Market Research

  • • Analyzed Denver metro roofing market
  • • Identified high-value neighborhoods
  • • Mapped storm damage patterns
  • • Competitive landscape analysis

System Implementation

  • • AI-powered lead qualification system
  • • CRM integration and automation
  • • Multi-channel campaign setup
  • • Performance tracking dashboard
2

Phase 2: Campaign Launch & Optimization (Days 15-45)

Campaign Channels

  • • Storm damage response campaigns
  • • Google Ads (local + storm keywords)
  • • Facebook targeted advertising
  • • SEO-optimized content marketing

Qualification Process

  • • AI pre-screening for budget/timeline
  • • Insurance claim verification
  • • Property value assessment
  • • Decision-maker confirmation
3

Phase 3: Scale & Optimize (Days 46-90)

Performance Optimization

  • • A/B tested ad creatives
  • • Refined targeting parameters
  • • Optimized qualification criteria
  • • Enhanced follow-up sequences

Scale Implementation

  • • Expanded service area coverage
  • • Increased campaign budgets
  • • Added seasonal campaigns
  • • Implemented referral system

The Results

BEFORE

Monthly Qualified Leads 23
Show Rate 34%
Monthly Revenue $85,000
Cost Per Lead $340
Lead Sources 3

AFTER (90 Days)

Monthly Qualified Leads 101 (+340%)
Show Rate 92% (+170%)
Monthly Revenue $238,000 (+180%)
Cost Per Lead $89 (-74%)
Lead Sources 7 (+133%)

Key Success Factors

What Made the Difference

  • Exclusive appointments (no competition)
  • AI-powered lead qualification
  • Storm damage targeting expertise
  • Pay-per-show pricing model

Owner Testimonial

"Ben's system completely transformed our business. We went from chasing leads to having qualified homeowners calling us. The 92% show rate is incredible - we've never seen anything like it in 8 years of business."

- Mike Thompson, Colorado Roofing

Ready for Similar Results?

See how our pay-per-show system can transform your roofing business with exclusive appointments and industry-leading show rates.

Why Contractors Choose Us

Experienced team with verified credentials and proven results

Chamber Member

Evergreen Area

Expert Team

Seasoned professionals

📊

Proven Results

Real case studies